The most chilling cults you've never heard of… and why YOU could be the next unwitting member
What makes a person join a cult? It's easy to imagine that those lured into following deluded narcissists who demand unquestioning devotion to their wild beliefs - aliens, incest, the end of the world, even mass suicide - are somehow weak or stupid. But, says JW Ocker in his new book Cult Following, joining a cult is actually one of the most human things a person can do. 'Cult members are often unfairly derided as naïve, brainwashed followers when, in fact, the research shows this couldn't be further from the truth,' he writes.
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